Sector Name : RETAIL
Course Name : RURAL INTEGRATED MARKETING ASSOCIATE,V2 (RIMKA (V2))
WBSCTVESD Course Code : STC-RET/2021/3201, V2
Course Duration :
390 hrs
Cost Category :
Manufacturing / Service :
Technical / Non Technical :
| Learning Outcome |
Learning Outcome Code |
Compulsory/Elective |
Duration (Hours) |
| Apply Safe Working Practices |
RET/3201/OC1 |
Compulsory |
30 |
| Concept of marketing, explores the concept of rural marketing, and outlines the design of an optimal marketing mix for rural markets. |
RET/3201/OC2 |
Compulsory |
30 |
| Analyze the rural market segment, identify the right products, and assists with packaging and branding designed specifically for rural areas. |
RET/3201/OC3 |
Compulsory |
30 |
| Observe pricing strategies of competitors. |
RET/3201/OC4 |
Compulsory |
30 |
| Sell directly to rural customers and rural channel members. |
RET/3201/OC5 |
Compulsory |
30 |
| Convince the rural channel partners to increase their stock keeping units to help in increasing turnover. |
RET/3201/OC6 |
Compulsory |
30 |
| Assist in implementing various promotional schemes of companies to channel members and customers. |
RET/3201/OC7 |
Compulsory |
30 |
| Identify the agricultural inputs. |
RET/3201/OC8 |
Compulsory |
30 |
| Conduct market surveys of customers and channel members for existing products, new products and new markets for existing products or new products. |
RET/3201/OC9 |
Compulsory |
30 |
| Work in real job situation with special emphasis on basic safety and hazards in this domain(OJT) |
RET/3201/OC10 |
Compulsory |
60 |
| Employability Skill |
RET/3201/OC11 |
Compulsory |
60 |
